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Elena Cho
Founder & CEO, Ledgerbase →“Every serious software company is one decision away from becoming a platform. Most just haven’t noticed they already are.”
Shift Forecast Record
78%accuracy
9 scored
9 scored
Embedded finance mainstream
2023
Per-seat pricing peaks
2023
A CRM launches a marketplace
2024
Usage billing standard
2025
Vertical SaaS payments
2026
Correct
Incorrect
Tracking
On Stage
Edition 047
“We stopped selling software the day we became a platform.”
6 July 2026 · 52 min